King of Orange originated from passion, passion for football and passion for clothing. Not under the guise of, “we invent a nice name and make it a hip brand”. No, the question why there is no Dutch brand that can be comparable to the clothing styles in the United Kingdom, has been the basis for what King of Orange stands for. What is really Dutch now? What connects us? A clothing brand that is more than just a piece of fabric. Tulips, windmills, cheese, ect. are definitely Dutch. But not what can give enough meaning to the ideas the brand and its owners have in mind. The passion for the United Kingdom, football, clothing design and interest in Dutch history, must be a good mix for a new clothing brand.

“King of Orange Since 1815” refers to the first King of the United Netherlands. Besides the name, the brand would like to make something beautiful, which we as Dutch people can be proud of it. The rich history of the Netherlands, Orange and the national flag(s) will be the basis for our designs. Made with passion, worn with pride!

Keep it Orange, King of Orange!